Built. Better. Since 1996.

Thirty years ago, PROLOOK began as one athlete’s dream — an idea from Dusty Rhodes, a college football player with a drive to be an entrepreneur. That dream quickly grew into a family business built on grit, a love of sports, and teamwork.

From our earliest designs to today’s innovative custom sportswear, our mission has remained the same: to serve teams who give their all. The players, coaches, reps, and partners who choose PROLOOK aren’t just customers — you’re part of our story. You’re family.

Over the past three decades, we’ve seen the world change, but our values never have. Hard work. Quality. Unity. Belief in one another. These are the things that have carried us — and they’re what will fuel us for the next 30 years.

To everyone who has sold, ordered, worn, or believed in PROLOOK — thank you for being part of our journey. Here’s to what’s ahead. Here’s to living your game. Here’s to being Built. Better.